Ted Buffington's

Focus, Fold, or Freeze -

The Science & Art of Performance Under Pressure

Mindset Skills for Optimal Crisis Response


“Critical events are often defined within the first 7 seconds.
The decisions you make in those first moments determine your performance; you will Focus - go into the zone; Fold - fall apart & panic;
or Freeze - go deer in the headlights.”

How will you and your team perform in those first moments?


F3 - Crisis Response is a 'human factors' related crisis preparation series of training programs.  The entire series consist of 6 foundational modules designed to take you from the Mindset Skills basics to an advanced level of awareness, perception, clarity, focus, concentration, and decision making, for optimal individual and team performance during a crisis.

F3 - Crisis Response is based on Ted Buffington's nearly thirty years of experience & research in sports psychology, martial arts, and working with expert decision makers in fire services, law enforcement, military, and major corporations.


Emergency Operations Center (EOC) F3 Leadership Training at Raleigh-Durham, NC

Modules Summary:

Modules 1-2 lay the foundation for understanding HOW default perceptions, awareness, and decision making patterns are formed.

Modules 3-4 builds on that foundation and answers the question, “Okay, now that I know HOW default patterns are formed, HOW do I ‘improve or remove’ those patterns?”

Modules 5-6 takes the concepts & skills from ‘Me’ to ‘We’ and teaches HOW to become Masterful at leading, managing, supervising, training, mentoring, instructing, and developing other individuals and teams that need to make the tough decisions during tough times.

Click here for module descriptions.

Who Should Attend:

F3 - Crisis Response is for groups and team that have to make 'mission critical' decisions, including those that work in Fire Services, Law Enforcement, Emergency Operations Centers, Hospital Emergency Operations Centers, FEMA, DHS, Critical Infrastructure Maintenance, Airport Emergency Response and Security personnel. Business Continuity, Disaster Recovery; and Crisis Response Volunteers.

Customized Programs:

Ted refers to his methodologies as 'concept Lego's.' Each module is designed to be flexible enough to mix-up, combine and customize to fit your specific organizational, conference, group, or team content and schedule needs.  The modules are available in both traditional 'cheek-in-seat' and 'live' online formats.

Whether you simply want a keynote presentation, a one hour 'virtual lunch & learn,' or a full blown 'competency-based' track of programs, please consider ABD for your design, development, and delivery needs.

“In my role as an EMS manager and leader, I frequently have to make difficult decisions with limited time and information.  Ted’s workshop gave me tools to quickly find clarity in a situation and make the right decision under the gun.

This is helping our organization save lives!”

Ted was able in a few short hours to deliver a toolbox full of clear, useful strategies and techniques for analyzing situations and making critical decisions under the gun. 

Ted’s program should be mandatory for everybody who has to make difficult decisions. He has developed an extremely powerful approach to figuring out what’s important and what’s not when making a decision.

His techniques have helped me make better decisions in my public safety role, and I strongly recommend them for anybody who has to make decisions.”

                                                           - Kent McKenzie, Deputy Director
                                                             Orange County Emergency Management
                                                             Hillsborough, NC


Informative - Entertaining - Interactive

For more information please visit
www.toachieve.com or call (817) 503-7488


Achievement By Design, Focus, Fold or Freeze and MindSet Skills are trademarks

of Ted C. Buffington.  All rights reserved. Copyright © 2006 by Achievement By Design, LLC